A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. When you’re looking to build a strong business or organization, a solid logo and branding design is a must, in most cases, it will be the first thing your customers or clients see when they come across your business.

Here is the 5 Types Of Logos:

SYMBOL OR ICON

This type of logo represents the company in a simple but bold manner. In most cases, the image is abstract and stylized to give visual interest. Most companies that use this type of logo will have a very simple main logo, but may choose to create additional alternative versions that appear a little more flashy. The human mind can easily remember a simple form much easier than a complex one. It’s best to use a simple symbol or icon if you plan on building a large business.

WORD MARK

A wordmark, word mark or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding.

LETTER MARK

Similar to a wordmark, a lettermark is a wholly typographic mark, usually involving initials or abbreviations. Monograms and anagrams are lettermarks. The representation of the letter(s) essentially become a symbol of the company.

COMBINATION MARK

Combination Marks are graphics with both text and a symbol/icon that conveys the brand image that you wish to create for your company or organization.

EMBLEM

An emblem logo encases the company name within the design.

What Is Web Design?

Design is the process of collecting ideas, and aesthetically arranging and implementing them, guided by certain principles for a specific purpose. Web design is a similar process of creation, with the intention of presenting the content on electronic web pages, which the end-users can access through the internet with the help of a web browser.

Elements Of Web Design

Layout:

Layout is an interesting beast. There are no definitive right or wrong ways of approaching it. What you need to do is make sure that the layout works for the site that you are designing.

A key goal is to help the view find the information they seek at a glance. This includes maintaining the balance, consistency, and integrity of the design.

Colour:

The choice of colours depends on the purpose and clientele; it could be simple black-and-white to multi-coloured design, conveying the personality of a person or the brand of an organization, using web-safe colours.

Graphics:

Includes logos, photos, clipart or icons, all of which enhance the web design. For user friendliness, these need to be placed appropriately, working with the colour and content of the web page, while not making it too congested or slow to load.

Fonts:

Most web browsers can only read a select number of fonts, known as "web-safe fonts", so your designer will generally work within this widely accepted group.

Content:

Content and design can work together to enhance the message of the site through visuals and text. Written text should always be relevant and useful, so as not to confuse the reader and to give them what they want so they will remain on the site.

The Purpose Of A Business Cards

An interesting business card can tell people a little bit about a company's products and services by its design. Inventive business cards stick in people's heads, reminding them of the person when they are ready to do business. Because they are tangible pieces of paper, business cards can be passed from one person to another, which can give companies exposure to more than one client.

What Is Included On A Business Card?

Logo and Tagline(slogan)

Before you even think about what information goes on your business cards, you need to make sure you include your logo and tagline. As an extension of your brand, your business card needs to convey your business identity to prospects.

Name and Functional Job Title

Seems obvious, doesn’t it? But you’d be surprised how many people get this wrong. First the name.

What about your job title? As a freelancer, entrepreneur, or small business owner you probably wear many hats in your business. Which one do you note on your business cards? Use the one that describes your main function in the business—where function means the work prospects may hire you to do.

Contact Information

Contact information is the meat of a business card. If you want people to contact you, you have to tell them how. But which of all your contact info should you include?

EMAIL ADDRESS - PHONE NUMBER (including extension) - FAX NUMBER (if any)

Your Website Address

What’s the purpose of putting your web address on your business cards? Not simply to show people you have one. That’s almost a given these days. Hopefully, interested prospects will be so impressed by your business cards that as soon as they go home they’ll be typing your website into their browsers to find out more about you.

Social Media Profiles(if any)

Include your social media profiles on your business card. But not all of them. Social media channels have become indispensable parts of both traditional and virtual businesses. If you’re not on social media, you don’t exist in the eyes of your customers. Quite literally.

White Space

Yes, white space is so important it gets its own tip on the list. How many times where you handed a business card that was so absolutely overstuffed with information it made you feel nauseous just looking at it? Remember, the point of business cards is not to overwhelm prospects but to invite them to connect with you.

Creativity

This final tip is the be-all end-all and the holy grail of business card designs. All the above tips fall under the category of practical advice for best results.

You need to get creative with your presentation in a way that expresses you!

Show people what you do through your card design rather than simply tell them through your job title. Find a person whose past designs you like and contact them for a fresh take on your business and industry. Whatever you decide to do, and for the sake of everything that's good in business, don’t be bland! Give people a reason to contact you—even if just to say “I loved your business cards so much I just had to call you!”

Importance Of Flyers In Marketing

Flyers are best for marketing because these are less expensive and can be an extremely good way to reach targeted customers through placing details and information about your company, products and services directly into their hands. Preparation and distribution of attractive flyers is pretty efficient to convey your message to locals and general public in a best way in no time. Flyers are not only to advertise business or products but you can also use them to communicate information and details about special events and occasions. These are used by people to provide details about personal and business events like date, time, purpose and venue of the event etc. flyers are great to promote events and also to invite peoples on events.

What Is The Purpose Of a Poster?

Posters are typically attention-getting ways of giving information to a passer-by. Posters use graphic and typographic elements to give information about something, usually with the goal to increase a passer-by's knowledge of the poster's subject.

To illustrate an explanation of your project to a viewer while you’re there

To explain your work when you’re not there

To make people want to read your paper or hear more about your research

Importance Of Brochures In Marketing

Can be a very effective marketing tool and almost every business uses one. They are usually used to highlight a company's benefits, products and services for a customer. They can be used in a variety of marketing capacities.

Brochures can help a client to see your company’s full potential, and influence their buying decision. They can also be great for reminding current customers that you have new updates and to keep them informed on new events, promotions, etc.

What Is The Purpose Of a Poster?

A white board animation video captures and maintains the attention of the viewers. The voice-over speaks directly to them, explaining what the features or benefits of purchasing the product are. According to recent research, the average attention span is only 8 seconds long. The consistent drawing of shapes and figures in a white board animation video will keep the mind from wandering, focusing on your product.

Any seasoned sales person will tell you that voice inflection is essential. People connect more with someone that is speaking to them instead of written words and images on a page.

White board animations allow for imagination and creativity. There is only so much you can do with a written sales page or other type of video. Drawing allows the artist to depict anything that their mind can conceive, which can convey the message in a way that the viewer understands.

Key Uses For Excel Spreadsheets

Build great charts

Excel allows business users to unlock the potential of their data, by using formulas across a grid of cells. Data is inserted into individual cells in rows or columns, allowing it to be sorted and filtered, and then displayed in a visual presentation. Using pie charts, graphs and clustered columns adds meaning to data, which otherwise may just exist as row after row of numbers. These visualisations can add extra emphasis to business reports and persuasive marketing material.

Use conditional formatting

Excel users can format their spreadsheets using different colours, bolds and italics, to differentiate between columns and bring the most important data to the fore. The vast number of tasks that can be achieved using this tool is impressive, here are just a few: Display simple icons which represent related data, Highlighting a row based on a single value, Comparing values, Comparing lists and Finding duplicates.

Help identify trends

When presenting data in the form of charts or graphs, it can be helpful to include average lines, which explicitly detail the key trends emerging from the information. This may help demonstrate the key points to other users in a straightforward manner - for instance, an executive from a different department during a board meeting. Excel allows trend lines to be extended beyond the graph, to offer predictions of future activity - and such forecasts can help businesses develop their future strategy.

Bring data together

Excel can be used to bring information from various files and documents together, so that it exists in a single location. As well as raw data and information from other spreadsheets, it is possible to import text and images. Other objects can be added using the Insert tab, or additional spreadsheets can be added to the file.